Deadline: April 30, 2020
Project
Develop a logo for commemorating the 50th Anniversary of Buffalo National River
The 50th Anniversary celebrates a gem of the National Park System.
The 50th Anniversary of BNR celebrates the rich natural and cultural history and recreational opportunities that come together to make BNR a premier vacation destination, a gem of the National Park System, and inspire today’s park visitors to contribute to BNR’s ongoing protection.
This celebration pays tribute to the natural scenic beauty that inspired early conservationists to support its protection and that continues to inspire visitors today. It honors the relationships that have grown up between the park and the surrounding community, and recognizes the role that BNR has come to play for the many individuals and families that visit seeking recreation, adventure, rejuvenation, and solitude.
What are the executional considerations?
Logo Key Points:
The design needs to be an image that is unique to BNR, serving as a call to action for people to think and act to protect BNR.
The design should inspire participation in park activities and stewardship that enhances our cultural and natural heritage, engage multi-generations and cultures, and recognize iconic features of what BNR protects.
The logo cannot include the National Park Service Arrowhead or any artistic representation of the National Park Service Arrowhead.
Mandatory:
Buffalo National River
Optional:
50 years/50th anniversary and/or 1972 - 2022 and/or Established 1972
Optional items should be positioned to be easily removed or a version without them submitted so logo can be used following the anniversary year.
Functions:
This is not a photo contest. Art must be easily reproducible in a variety of sizes and potential placements:
Traditional business system materials
Traditional media – print, broadcast and more·
Online/social media and other new media opportunities
Retail signage and merchandise opportunities
General Park Information
Park Purpose:
The purpose of BNR is to preserve, conserve, and interpret a clear, clean, free-flowing river and its Ozark Mountain setting of deep valleys, towering bluffs, wilderness and pastoral landscapes. It is not one single quality, but the combination of natural, scenic, cultural, and scientific features that are protected for the benefit and enjoyment of present and future generations. Un-dammed, it is the only river protected for its entire length within the Ozark Plateau.
Park Significance:
Encompassing 95,000 acres along 135 miles of the Buffalo River, BNR offers opportunities to fulfill emotional and spiritual needs for renewal and to invoke attitudes of reverence and stewardship. Buffalo National River's resources are found in undisturbed natural systems for study, exceptional scenery for individual inspiration, protected habitat for plants and animals, and defining stories of people and the land.
Karst features including caves, sinkholes, faulting, ore mineralization, and outstanding fossil deposits form the long geologic history within BNR. The park includes Arkansas' longest cave with impressive displays of abundant calcite crystalline formations. Over 360 caves within the park provide habitat for unusual species and numerous species of bats including three federally listed endangered species.
This geology provides the support for a complex and unique ecosystem where widely divergent species converge to form a rich blend of botanical communities and fire-adapted habitats.
The river has cut deeply through bedrock resulting in towering bluffs, waterfalls, steep valleys and ancient river terraces. It continually rearranges gravel bars and islands resulting in rare botanical communities and robust wildlife populations.
Free from dams the river offers exceptional opportunities for scientific advances in aquatic and riparian ecosystem management and restoration.
This rugged landscape contains remnants and clues to the activities of the people who lived here from prehistoric times to present day. Archaeological sites in bluffshelters, pioneer homesteads and mining town remains provide a connection to Ozark history.
Visitors explore and enjoy natural sounds, vast night skies, magnificent scenery, solitude, mental and physical challenges and spiritual enrichment through recreational activities such as paddling, fishing, hunting, horseback riding, hiking, caving, rock climbing, camping, and swimming.
Contest Rules
In 2022, Buffalo National River will be celebrating its 50th Anniversary. This Anniversary will be promoted and celebrated throughout the park and surrounding communities starting in January of 2022. In order to put those plans in motion, a logo is needed for educational, promotional, and marketing pieces. To that end, the BNR 50th Committee, which includes BNR, BNRP and other partners, is sponsoring the BNR 50th Celebration Logo Contest.
Logo must include the words:
Buffalo National River
Optional text:
50 Years or 50th Anniversary
1972 - 2022
See the Buffalo National River Logo Contest Creative Brief (to the left) for additional design considerations.
Entries must include:
Original artwork - one version with 50th design and without 50th for use in the future.
Completed Entry Form.
For submissions, please:
Create a logo design in .jpg or PDF formats.
If a hard-copy design sketch is submitted, it must be scanned or otherwise rendered into one of the above computer formats and submitted. Images can be larger than, but must be no smaller than three inches by three inches (3” x 3”).
For digitally created images, submit a scalable, vector version of the winning design so that it is adaptable to electronic and print media, for reproduction on small and large surfaces, and to use in color or in grayscale.
The contest will be judged anonymously by Buffalo National River Partners and other partners, and community volunteers.
All entries become the property of BNR.
Contest is open to all who wish to participate, but only two (2) submissions per person.
Entries will be displayed during the anniversary year at events.
Email entries:
bnrpinc@gmail.com
Please put your name and “Logo Contest” in the subject line of the email and email the completed form (remember to sign it) along with your logo artwork as an attachment to the email.
Or, mail entries to:
Buffalo National River Partners
Logo Contest
PO Box 1914
Harrison AR 72602